Branding Your Business for Success
Branding is one of the most vital pieces of launching your business, book or blog and building its visibility in the marketplace. It should be a part of every business owner's plan well before the project is complete. We’ve seen the landscape of both branding and PR change dramatically over the last decade or so, bringing both advantages and disadvantages - for example, you have a number of channels on which you can reach your audience, but so does everybody else! How do you stand out amongst all of the businesses, blogs or books competing for airtime?
This webinar will focus on generating publicity in today’s market, the role and impact of social media, and how to know when to do it yourself and when to leave it to the experts.
Who is this webinar created for...
The entrepreneur, author, musician or blogger who sometimes feels lost, overwhelmed, unsure about next steps, like they should be further ahead -- will finish the webinar with the tools to make wiser choices, with a simpler approach and a more profitable business.
It’s for anyone who secretly feels there should be a better, easier, less overwhelming way to navigate the world of branding, PR and social media.
- Branding and Publicity? How do these 2 connect and what is their importance?
- What kind of content makes for good publicity opportunities?
- What are the major challenges for publicists in earning coverage for clients?
- What gets the media excited, and how can you stand out?
- What should a pitch email/letter consist of / How to create content that attracts a loyal audience?
- What makes media invite you back for more coverage?
- What’s the most important thing business owners/bloggers/authors need to know about publicizing their brand or product?
- How can you include members of the media in your online conversations?
The webinar will take place on Thursday, March 12th at 7pmET/4pmPT. This webinar will last approximately 60 minutes, with the last 10 minutes being open for Q&A. There will also be a PDF of the webinar discussion as well as additional PR/branding tips sent to you after the webinar. The cost for this 60 minute webinar is $99. You can pay for webinar by clicking HERE via Paypal using "Friends & Family" to email@example.com. Make sure you choose "Friends & Family" or you will be charged an additional fee. Access to the webinar will not be granted until payment has been completed.
Accessing the Webinar:
Once you have paid the webinar fee of $99, you will receive an e-mail containing a link and special password to join our webinar. After you have entered the password, you can participate in the webinar. (The webinar will not be LIVE until 10 minutes prior to start time). We encourage you to sign in the webinar 5-10 mns early to make sure all is working with your computer. Any questions can be emailed to firstname.lastname@example.org.
This webinar will hopefully leave you with a better understanding of branding and a more comfortable position in your publicity platform. Let’s draw you a map, silence the clutter and give you room to breathe to focus on what matters most. Setting yourself up for success now, means you can play on a whole new level for the rest of 2015. SIGN UP NOW by submitting your info below and pay for webinar by clicking HERE via Paypal using "Friends & Family" to email@example.com.